September 23, 2005

Spirituality and hockey

Sept. 23 - It's a cleverly disguised PR campaign, I tell you! A lot of people are still mad over last season's lockout and going "meh" over the new season, so perennial boring-campaign organizer Martha Burk has been retained to build the interest in hockey by another stupid whine (Burk shifts energies from Augusta to NHL ads) against the new NHL ad claiming it is - you guessed it - "offensive on many levels." (She's probably not referring to the cost of tickets.)

The response from an NHL spokeswoman is wonderful:

"This ad shows no disrespect for women," [Bernadette] Mansur told The CP. "On the contrary, the woman is the spiritual and physical trainer for the 'Warrior' and is his mentor."
Ah, that Canadian sense of humour. There may be a spiritual level to rock'em sock'em hockey, and the distinct sound of a well-placed body check is admittedly music to the ears, but I'll wait for Don Cherry's opinion on the ad before I'll let Martha Burk tell me what offends.

There is some merit to the claim of "mentor," though. Tacitus wrote that the women in Germanic tribes urged the men to battle, baring their breasts and reminding them that their children would be enslaved if they lost to the Romans.

Um, maybe I should stop while I'm ahead. And, you know, "Go Leafs!"

(Via Kathryn Lopez at the Corner.)

Posted by: Debbye at 05:48 PM | Comments (5) | Add Comment
Post contains 234 words, total size 2 kb.

1 Hockey is the opiate of the Canadian people. Hockey fans will eat the same old crap served on a plate. Why are people so taken with children's sports played by millionaires in short pants? hahaha

Posted by: DoubtingThomas at September 24, 2005 01:41 AM (YD54c)

2 I like hockey, but I prefer the CFL. Many NHLer's seem to be in it for the money not for the fun of it. Concidering most CFLers have a second job, they should be more down to earth. I love the sport of hockey, but what's played in the NHL is a minute of hockey per ten minutes of ads and three minutes of "thrilling" fights. *sigh* If only it were the good old days of pond hockey.

Posted by: Em at September 24, 2005 05:21 PM (Uagor)

3 ...Or hockey at the Montreal Forum, 1060s, where the Canadiens usually outskated and out shot Toronto with the likes of the *Rocket*, Boom Boom Jeffreon, Jean Beliveau and lightening-on-ice, Guy Lafleur. We used to go down, skipping school in the afternoon, and go to the Forum to watch the Junior teams battle for precious advancement for free! What intesity / battles / dogfights! What a bargain, for the best hockey ever. 73s TG

Posted by: TonyGuitar at September 25, 2005 11:27 AM (rmMzv)

4 "Why are people so taken with children's sports played by millionaires in short pants?" Probably because most of us played it as children before we became millionaires. Duh! What's your problem with short pants? Debbie, have a "go Leafs" for me. If I say it up here I'll get killed.

Posted by: Blair Hansen at September 25, 2005 05:05 PM (ksEv6)

5 Sorry it took so long; comments have been going up and down all day (spam attack? gremlins? who knows.) Thomas, I had to laugh at your characterization but registration numbers in minor hockey leagues indicate a love of the sport for its own sake. Em, I am slowly coming back into the Argo fold mostly because of Pinball Clemons, but my true heart lies in college football (too bad my work schedule has kept me from watching games.) Tony, ssh! Go Habs is not exactly a phrase one utters publicly in Toronto! I saw both Richard and LeFleur in an "oldtimers" game some years back and they were still impressive. Blair, here you go: Go Leafs! And you're right; the sports we played as kids can be the start of a life-long love affair. My favourite sound is the crack of a bat hitting the ball. Second favourite is the thwack of a hard-hit line drive smack into a fielder's glove.

Posted by: Debbye at September 25, 2005 09:44 PM (3xkWs)

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